// GTM

Buyer Journey

The stages a buyer moves through, awareness, consideration, evaluation, decision, post-purchase.

In depth

In modern B2B, 60–80% of the buyer journey happens before the buyer contacts sales. This is why demand gen, thought leadership and dark-social presence matter as much as the sales motion itself.

Related terms

Funnel

The visual model of prospects narrowing from awareness → interest → consideration → intent → purchase.

Content Marketing

Creating written, video and audio content that attracts, educates and converts a target audience over time.

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