// Sales
Demo
A tailored product walkthrough tied back to the specific pain uncovered in discovery. Not a feature tour.
In depth
The best demos show three to five moments that map to the buyer's stated pain, in the buyer's data if possible, and end with a specific next step. Generic 'happy path' demos correlate strongly with 'no decision' losses.
Related terms
Discovery Call
The first substantive sales conversation, where qualification, pain and process are established, not product pitched.
POC / Pilot
A time-boxed, success-criteria-bound trial of the product against the buyer's real data or workflow.
No Decision
The most common loss reason in B2B: the buyer doesn't pick a competitor, they just don't buy anything.