// RevOps
Duplicate Detection
Automated or manual identification of the same contact, company or deal entered into a CRM more than once.
In depth
Duplicates creep in from manual entry, form submissions and imports that don't match against existing records. Left unresolved, they split activity history across two records, so nobody has a complete picture of the relationship. Most CRMs offer built-in dedupe tools; Operations Hub-tier platforms often run this automatically on a schedule.