// Sales
EBR
Also known as Executive Business Review
Executive Business Review, a senior-level version of the QBR aligning C-suites on outcomes and strategic direction.
In depth
EBRs are relationship insurance for large-ACV accounts. Attendance from the customer's C-suite is itself the leading indicator of expansion propensity. Missed EBRs are one of the most reliable churn signals.
Related terms
QBR
Quarterly Business Review, a strategic customer or internal review of the last quarter and the plan for the next.
Champion
An internal advocate inside the buying org who sells the deal when you are not in the room.
Economic Buyer
The single person with discretionary authority to release the funds for the purchase.