// Marketing
Identity Resolution
The process of stitching multiple signals (emails, cookies, device IDs, IP) into a single canonical person or account.
In depth
Identity resolution is the layer that makes ABM, retargeting and lifecycle marketing work. Post-cookie deprecation, deterministic identity from first-party data has become the moat over probabilistic ad-tech identity.
Related terms
CDP
Customer Data Platform, a unified store of first-party customer data, resolved to a single profile per person or account.
First-Party Data
Data you collect directly from your own audiences and customers via your own properties and product.
ABM
Account-Based Marketing, coordinated sales + marketing plays run against a finite named account list.