// Marketing
Pillar Page
Also known as Hub Page · Cluster Content
A broad, comprehensive page on a core topic that links out to narrower cluster content covering its subtopics.
In depth
The pillar-and-cluster model (e.g. a broad 'CRM Fundamentals' hub page linking to individual explainers on contacts, pipelines, automation, reporting) is the standard structure for building topical authority. Search engines read the linking pattern itself as a signal of subject-matter depth.