// GTM

PLG 2026

Shorthand for the post-ZIRP evolution of PLG: usage-based pricing, product-qualified accounts, and hybrid sales-assist motions.

In depth

Pure self-serve PLG hit a wall in 2023 as free-tier economics broke. PLG 2026 is the pragmatic version: product creates the qualified account, a lightweight sales team closes the expansion, and pricing follows usage not seats.

Related terms

PLG

Product-Led Growth, a GTM motion where the product itself is the primary acquisition and expansion driver.

GTM

Go-To-Market, the full system of how a company acquires, sells to, and expands customers.

Activation

The moment a new user completes the action that reliably predicts long-term retention.

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