// RevOps

Reverse ETL

Moving modelled data from the warehouse back into operational tools (CRM, marketing, product) for activation.

In depth

Tools like Hightouch, Census and Segment Reverse ETL sync warehouse-derived attributes (e.g. product usage score, propensity to churn) directly into Salesforce or HubSpot fields, so reps and marketers act on the same numbers analysts see.

Related terms

Data Warehouse

The central analytical database (Snowflake, BigQuery, Databricks, Redshift) where all business data is consolidated.

CDP

Customer Data Platform, a unified store of first-party customer data, resolved to a single profile per person or account.

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