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← GlossaryCRM 101 · RevOps
// RevOps

Round Robin

Fair-share distribution of unassigned leads across eligible reps, one at a time.

In depth

Simple in theory, fraught in practice: PTO, ramp status, weighted seniority, working hours and named-account overrides all complicate the round-robin. Every RevOps team maintains a bespoke rules engine.

Related terms

Lead Routing
Automated assignment of new leads to the right rep based on territory, segment, account ownership and load.
Territory
The defined slice of the market (geography, industry, size, named accounts) a rep is responsible for.
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