// Marketing

SEO

Also known as Search Engine Optimisation

Search Engine Optimisation, earning organic ranking on Google (and increasingly LLM answers) for target queries.

In depth

Post-2023, SEO strategy split: traditional (rank on Google) and answer engine optimisation (be cited by ChatGPT, Perplexity, Google AI Overviews). Both reward original data, structured content and E-E-A-T signals.

Related terms

Content Marketing

Creating written, video and audio content that attracts, educates and converts a target audience over time.

SEM

Search Engine Marketing, paid ads on search results, primarily Google Ads.

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