// GTM

TAM

Total Addressable Market, the total revenue opportunity if you had 100% market share.

In depth

TAM is a fundraising number; SAM (Serviceable) and SOM (Obtainable) are the operating numbers. The honest TAM is bottom-up: accounts × ACV, not analyst report top-down.

Related terms

ICP

Ideal Customer Profile, the tightly-defined firmographic + behavioural profile of the accounts you win, keep and expand.

GTM

Go-To-Market, the full system of how a company acquires, sells to, and expands customers.

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