// Marketing

Third-Party Data

Data purchased or licensed from external providers (data brokers, intent networks, enrichment vendors).

In depth

Bombora, ZoomInfo, Apollo, Clearbit, 6sense. Third-party data enriches firmographics and signals intent, but it's noisier and increasingly regulated (GDPR, CCPA, EU AI Act). Best used to enrich first-party records, not to replace them.

Related terms

First-Party Data

Data you collect directly from your own audiences and customers via your own properties and product.

Intent Data

Third-party behavioural signals (Bombora, 6sense, G2) that indicate an account is researching a category.

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