Donor and volunteer relationships deserve the same discipline sales teams apply to pipeline, even though the goal isn't a sale.
WHY IT MATTERS
The relationship problem nonprofits actually has
- Donor history and giving patterns inform the next ask
- Volunteer coordination is relationship management with a different name
- Grant reporting gets easier when the underlying data is already clean
WHAT TO LOOK FOR
Choosing a CRM for nonprofits
- Donor and volunteer management as first-class objects, not workarounds
- Reporting built for grant and board requirements
- Nonprofit pricing or discounts, which many vendors offer
RECOMMENDED CRMS
CRMs worth considering for nonprofits
HubSpot
Nonprofit-friendly pricing and simple setup suit lean teams.
Salesforce
Salesforce's nonprofit program offers steep discounts for qualifying organizations.
Pipedrive
Simple setup suits smaller nonprofits without a dedicated CRM admin.
NOT SURE WHERE TO START
Match your needs to a CRM in a few questions
FAQ
Common questions about CRM for nonprofits
Can a CRM manage both donors and volunteers?
Do nonprofits get CRM pricing discounts?
How does a CRM help with grant reporting?
What's the most common reason nonprofit CRM adoption fails?
OTHER INDUSTRIES