// Metrics
Activation Rate
% of new signups who complete the defined activation event within a defined window.
In depth
Best-in-class PLG products track activation within 7 days of signup and optimise the whole onboarding around it. Moving activation rate 10 points is often worth more than 10x the ad spend.
Related terms
Activation
The moment a new user completes the action that reliably predicts long-term retention.
PLG
Product-Led Growth, a GTM motion where the product itself is the primary acquisition and expansion driver.
Time to Value
Days from contract signature (or signup) to the customer realising the first meaningful outcome.