// Sales
BDR
Also known as Business Development Representative
Business Development Rep, often synonymous with SDR; some orgs split BDR = outbound, SDR = inbound.
In depth
Naming varies by company. The functional split that matters is inbound (respond to raised hands) vs. outbound (create demand into cold accounts), the skills, cadence and comp differ materially.
Related terms
SDR
Sales Development Rep, outbound-focused rep who prospects new accounts and books meetings for AEs.
AE
Account Executive, the quota-carrying rep who runs deals from qualified opportunity to close.
Outbound
The GTM motion where sellers or SDRs initiate contact with accounts that have not raised a hand.