// Sales
Outbound
The GTM motion where sellers or SDRs initiate contact with accounts that have not raised a hand.
In depth
Outbound was pronounced dead in 2023 as reply rates collapsed under sequencer volume. It came back in 2025 with agentic tooling that researches, drafts and sends one-to-one messages at near-inbound quality.
Related terms
Agentic SDR
An AI agent that autonomously researches, personalises and sends outbound sequences with human oversight.
Clay
GTM data platform that combines 50+ data providers and LLM enrichment for account and contact research.
ABM
Account-Based Marketing, coordinated sales + marketing plays run against a finite named account list.