// Metrics
Bookings
Signed contract value in a period. Not revenue; not cash. The leading indicator RevOps lives on.
In depth
Bookings represent the total contracted value of deals closed in a period, regardless of when the revenue is recognised or the cash lands. A $120k annual contract signed today is $120k of bookings today, but only $10k of MRR and probably $60k of cash on net-60 terms.
Related terms
ARR
Annual Recurring Revenue, the run-rate of contracted subscription revenue at a point in time.
ACV
Annual Contract Value, normalised annual revenue from a customer contract, excluding one-time fees.
Cash Collections
The cash actually received from customers in a period, the number CFOs plan runway from.