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← GlossaryCRM 101 · Metrics
// Metrics

Cash Collections

The cash actually received from customers in a period, the number CFOs plan runway from.

In depth

Bookings ≠ revenue ≠ cash. A $1M annual bookings quarter on net-60 with 20% multi-year prepay looks very different in cash. Cash collections lag bookings by the average payment terms.

Related terms

Bookings
Signed contract value in a period. Not revenue; not cash. The leading indicator RevOps lives on.
DSO
Days Sales Outstanding, average days to collect cash after invoicing. A working-capital efficiency metric.
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