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← GlossaryCRM 101 · Sales
// Sales

Closed-Won

Terminal opportunity stage, signed order form, in bookings, comp payable.

In depth

Definition matters: some orgs mark closed-won on countersignature, others on first invoice. RevOps must publish and enforce one definition to keep bookings, forecast and comp aligned.

Related terms

Bookings
Signed contract value in a period. Not revenue; not cash. The leading indicator RevOps lives on.
Closed-Lost
Terminal opportunity stage, the deal did not close. Loss reason is the most-lied-about field in CRM.
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