// Sales
Cross-sell
Selling an additional product or SKU into an existing customer.
In depth
Cross-sell is the multi-product platform play, HubSpot's Hubs, Salesforce's Clouds, Atlassian's suite. Requires clean product-account mapping and either a dedicated cross-sell rep or an account-owning AE with the right comp incentive.
Related terms
Upsell
Moving an existing customer to a higher tier, more seats or a bigger contract.
Expansion ARR
Incremental ARR from existing customers via upsell, cross-sell, seat expansion or usage growth.
NRR
Net Revenue Retention, % of recurring revenue retained from existing customers over 12 months, including expansion, minus churn and contraction.