// Metrics
NRR
Also known as Net Dollar Retention · NDR
Net Revenue Retention, % of recurring revenue retained from existing customers over 12 months, including expansion, minus churn and contraction.
In depth
NRR above 120% is the mark of a category-defining SaaS business; 100–110% is healthy; sub-100% means the leaky bucket is losing water faster than sales can fill it. NRR is the single strongest predictor of long-term valuation multiples.