// Marketing

CVR

Also known as Conversion Rate

Conversion Rate, completed actions divided by total sessions or clicks.

In depth

Segment CVR by source, campaign, device and audience, a single blended CVR is close to useless. Landing page CVR is the highest-leverage optimisation surface in most SaaS funnels.

Related terms

CTR

Click-Through Rate, clicks divided by impressions. The primary engagement metric for ads and email.

CPL

Cost Per Lead, paid spend divided by leads generated. The top-of-funnel efficiency metric.

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