// Marketing
E-E-A-T
Experience, Expertise, Authoritativeness, Trust, Google's framework for evaluating content quality, especially for topics that affect a reader's decisions.
In depth
E-E-A-T isn't a direct ranking factor but shapes how Google's quality raters and algorithms assess a page: does the author have real experience with the topic, is the site recognised as an authority, and is the content trustworthy and accurate. Bylines, original data, and citing real sources all reinforce E-E-A-T signals.
Related terms
SEO
Search Engine Optimisation, earning organic ranking on Google (and increasingly LLM answers) for target queries.
Topical Authority
The degree to which search engines treat a site as a trusted, comprehensive source on a specific subject area.
Thought Leadership
Original, opinionated content from named executives that shapes how a market thinks about a category.