// Marketing

Event Marketing

The discipline of planning, sponsoring or hosting in-person and virtual events to drive brand, pipeline and community.

In depth

Event marketing spans owned (your user conference), sponsored (industry conferences) and field (small executive events). Attribution is notoriously hard; the honest measure is pipeline sourced within 90 days of the event plus qualitative brand lift.

Related terms

Field Marketing

Regional, in-person marketing (dinners, roadshows, executive events) run in tight coordination with the local sales team.

Demand Gen

The marketing discipline of creating and capturing buyer intent, paid, content, events, community.

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