// Marketing
Field Marketing
Regional, in-person marketing (dinners, roadshows, executive events) run in tight coordination with the local sales team.
In depth
Field marketing is the ABM tactic that survived the pandemic best. Small executive dinners for 8–15 named accounts routinely produce more pipeline than a booth at a 5,000-person conference at a fraction of the cost.
Related terms
ABM
Account-Based Marketing, coordinated sales + marketing plays run against a finite named account list.
Event Marketing
The discipline of planning, sponsoring or hosting in-person and virtual events to drive brand, pipeline and community.
Demand Gen
The marketing discipline of creating and capturing buyer intent, paid, content, events, community.