// Metrics

GRR

Gross Revenue Retention, retention excluding any expansion revenue. Caps at 100%.

In depth

GRR strips out upsell and cross-sell to expose the true stickiness of the product. If NRR is 130% but GRR is 82%, the business is masking a churn problem with heroic expansion.

Related terms

NRR

Net Revenue Retention, % of recurring revenue retained from existing customers over 12 months, including expansion, minus churn and contraction.

Churn

The rate at which customers or revenue leave the business in a period.

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