// GTM

Marketplace

Cloud provider (AWS, Azure, GCP) or SaaS platform (Salesforce AppExchange) storefronts for third-party software.

In depth

AWS Marketplace has become a serious enterprise procurement channel: customers spend committed cloud budget on your software, reducing procurement friction. Private offers (custom-priced, custom-term) are now common at $100k+ ACV.

Related terms

Private Offer

A cloud marketplace deal with custom pricing, term and terms negotiated 1:1 with a specific customer.

Channel Sales

Selling through third parties (resellers, VARs, MSPs, SIs) instead of, or alongside, direct sales.

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