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Private Offer

A cloud marketplace deal with custom pricing, term and terms negotiated 1:1 with a specific customer.

In depth

AWS, Azure and GCP marketplaces support private offers that let vendors close bespoke enterprise deals through the marketplace's billing infrastructure, drawing down the customer's committed cloud spend. Now the default enterprise SaaS closing motion for infra-adjacent products.

Related terms

Marketplace
Cloud provider (AWS, Azure, GCP) or SaaS platform (Salesforce AppExchange) storefronts for third-party software.
Channel Sales
Selling through third parties (resellers, VARs, MSPs, SIs) instead of, or alongside, direct sales.
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