// GTM
MDF
Also known as Market Development Funds · Co-op Funds
Market Development Funds, co-op marketing dollars vendors give partners to drive joint pipeline.
In depth
MDF funds partner-run events, joint webinars, co-branded content and demand-gen campaigns. Effectiveness depends on tight tracking: pipeline sourced, revenue closed, ROI per dollar. Poorly-managed MDF is one of the biggest sources of marketing waste in enterprise SaaS.