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← GlossaryCRM 101 · Metrics
// Metrics

MRR

Monthly Recurring Revenue, the monthly-normalised version of ARR.

In depth

MRR is the operating metric for SMB and self-serve businesses where contracts are monthly and expansion happens in real time. New MRR, expansion MRR, contraction MRR and churned MRR together form the SaaS movement chart.

Related terms

ARR
Annual Recurring Revenue, the run-rate of contracted subscription revenue at a point in time.
NRR
Net Revenue Retention, % of recurring revenue retained from existing customers over 12 months, including expansion, minus churn and contraction.
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