CRM DAILY — YOUR DAILY CRM & GTM INTELLIGENCE
IST
// CRM_STOCKS_LIVE
← GlossaryCRM 101 · RevOps
// RevOps

Opportunity

Also known as Opp

A qualified potential deal in the CRM, has a name, amount, close date, stage and owner.

In depth

The opportunity is the atomic unit of pipeline. Every metric, win rate, cycle length, ACV, pipeline coverage, forecast, is a rollup of opportunity-level fields. Data quality here is everything.

Related terms

Pipeline Coverage
Open pipeline in a period divided by the quota for that period. The health check every RevOps team runs on Mondays.
Stage Gate
Explicit exit criteria a deal must satisfy to move from one pipeline stage to the next.
Forecast
The bookings number leadership commits to the board for the current period, a range, a confidence, and the judgment behind it.
← Back to full A-Z