// GTM
Product-Market Fit
Also known as PMF
The point where the market is pulling the product out of the company faster than the team can ship.
In depth
Marc Andreessen's definition. Signals: retention curves flatten, organic growth appears, customers refer without prompting, NPS >40. PMF is not permanent, segment shifts and competitor moves can undo it.
Related terms
GTM Fit
The second fit: a repeatable, scalable motion for acquiring and expanding the customers who love the product.
Activation
The moment a new user completes the action that reliably predicts long-term retention.
NRR
Net Revenue Retention, % of recurring revenue retained from existing customers over 12 months, including expansion, minus churn and contraction.