// RevOps
RevOps
Revenue Operations, the function unifying sales, marketing and CS ops around one pipeline and system of record.
In depth
RevOps consolidates the historically siloed sales, marketing and customer success operations teams into a single function that owns the end-to-end revenue engine: data model, pipeline definition, forecasting, tooling, territory design and compensation plumbing. The bet is that one team owning the full funnel produces cleaner data, faster experiments and a single source of truth.
Related terms
Bookings
Signed contract value in a period. Not revenue; not cash. The leading indicator RevOps lives on.
Pipeline Coverage
Open pipeline in a period divided by the quota for that period. The health check every RevOps team runs on Mondays.
GTM
Go-To-Market, the full system of how a company acquires, sells to, and expands customers.