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Salesforce

The dominant enterprise CRM platform, founded 1999. The default system of record above ~$50M ARR.

In depth

Salesforce's Sales Cloud, Service Cloud, Marketing Cloud, CPQ, Slack and Agentforce collectively power the majority of the Fortune 500's revenue operations. Its per-seat pricing and Agentforce per-conversation model set the ceiling and floor for enterprise SaaS pricing in 2026.

Related terms

CRM
Customer Relationship Management, the system of record for accounts, contacts, opportunities and activities.
Agentforce
Salesforce's platform for building and deploying autonomous AI agents inside the CRM.
CPQ
Configure, Price, Quote, software that produces a valid, priced quote from a product catalogue and rules engine.
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