// Sales
CPQ
Also known as Configure Price Quote
Configure, Price, Quote, software that produces a valid, priced quote from a product catalogue and rules engine.
In depth
CPQ (Salesforce CPQ, DealHub, PandaDoc) is the backbone of quote-to-cash. It enforces bundle rules, discount thresholds and approval workflows. Every enterprise deal desk sits on top of a CPQ.
Related terms
Deal Desk
Cross-functional team (finance, legal, product, RevOps) that reviews and approves non-standard deal terms.
Quote-to-Cash
The end-to-end process from generating a quote to collecting the cash, quote, contract, order, invoice, revenue.
Order Form
The commercial signature document that references the MSA and specifies products, quantities, term and price.