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← GlossaryCRM 101 · Sales
// Sales

Win Rate

% of qualified opportunities that close-won in a period.

In depth

Segment win rate by source, segment, product, rep and stage entered to find where the funnel actually leaks. A single blended win-rate number is close to useless.

Related terms

Pipeline Coverage
Open pipeline in a period divided by the quota for that period. The health check every RevOps team runs on Mondays.
Sales Cycle
Median days from opportunity created to close-won.
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