// GTM

AI-Native

A product or company whose core value, workflow and pricing were designed around AI from day one, not retrofitted.

In depth

AI-native distinguishes from 'AI-added'. Cursor, Perplexity, Clay, 11x, Harvey are AI-native; most incumbents ship 'AI features' bolted onto existing SKUs. In 2026, AI-native positioning commands a premium multiple but a shorter half-life as capabilities diffuse.

Related terms

PLG 2026

Shorthand for the post-ZIRP evolution of PLG: usage-based pricing, product-qualified accounts, and hybrid sales-assist motions.

Agent

An AI system that plans, uses tools and takes actions autonomously toward a goal, not just generates text.

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