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Capacity Model

Top-down bookings model: # of reps × ramp-adjusted productivity × attainment assumption × seasonality.

In depth

The capacity model answers 'given my current hiring plan, what's the maximum credible number?' It's the second half of every forecast reconciliation, bottom-up rep calls have to be sanity-checked against what the org can physically deliver.

Related terms

Forecast
The bookings number leadership commits to the board for the current period, a range, a confidence, and the judgment behind it.
Ramp
The productivity curve of a new rep from hire to full quota, typically 3–9 months depending on ACV.
Attainment
The percentage of quota a rep, segment or team achieved in a period.
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