// AI
Clay
GTM data platform that combines 50+ data providers and LLM enrichment for account and contact research.
In depth
Clay became the 2024–2026 default for scaled personalised outbound: pull firmographic + technographic + intent data, run LLM prompts against it (e.g. 'summarise this account's Q1 earnings priorities'), then push into the sequencer. Kicked off the 'AI-native GTM' category.
Related terms
Agentic SDR
An AI agent that autonomously researches, personalises and sends outbound sequences with human oversight.
Outbound
The GTM motion where sellers or SDRs initiate contact with accounts that have not raised a hand.
Intent Data
Third-party behavioural signals (Bombora, 6sense, G2) that indicate an account is researching a category.