// RevOps
Data Enrichment
Automatically filling in missing contact or company fields using a third-party data source.
In depth
Enrichment tools (Clearbit, ZoomInfo, Clay) append firmographic data, job titles, company size or technographics to otherwise-thin CRM records. It's the fastest way to fix a partially-empty database, but enriched data still needs periodic revalidation since job changes and company changes make it decay quickly.
Related terms
CRM Data Hygiene
The ongoing discipline of keeping CRM records accurate, deduplicated and complete.
Third-Party Data
Data purchased or licensed from external providers (data brokers, intent networks, enrichment vendors).
Clay
GTM data platform that combines 50+ data providers and LLM enrichment for account and contact research.