// Sales
Parallel Dialer
Software that dials 3–10 numbers simultaneously and connects the rep only when a human answers.
In depth
Parallel dialers (Orum, Nooks, Koncert) resurrected outbound calling by removing the dead-air problem. A rep on a parallel dialer averages 30–60 connects per day vs. 5–10 on a single-line dialer.
Related terms
Outbound
The GTM motion where sellers or SDRs initiate contact with accounts that have not raised a hand.
Sequence
A multi-touch, multi-channel outbound cadence executed by an SDR, email, call, LinkedIn, over ~2–3 weeks.
SDR
Sales Development Rep, outbound-focused rep who prospects new accounts and books meetings for AEs.