// Sales
Sequence
Also known as Cadence
A multi-touch, multi-channel outbound cadence executed by an SDR, email, call, LinkedIn, over ~2–3 weeks.
In depth
The classic 'Aaron Ross' sequence is 8–14 touches across 3 weeks. Reply rates on templated sequences collapsed 2022–2024; the 2026 baseline is one-to-one, research-led sequences generated by agentic SDR tooling with human review.
Related terms
Outbound
The GTM motion where sellers or SDRs initiate contact with accounts that have not raised a hand.
Agentic SDR
An AI agent that autonomously researches, personalises and sends outbound sequences with human oversight.
SDR
Sales Development Rep, outbound-focused rep who prospects new accounts and books meetings for AEs.