// GTM
Freemium
A pricing model with a permanently free tier alongside paid tiers that unlock capacity, features or support.
In depth
Freemium works when the free tier is genuinely useful, viral, and creates an obvious upgrade trigger (usage cap, collaboration, admin controls). Slack, Notion, Figma, Linear are canonical. Freemium fails when the free tier cannibalises paid or when conversion is <3% at maturity.
Related terms
Free Trial
A time-boxed evaluation of the paid product, typically 14 or 30 days, with or without a credit card upfront.
PLG
Product-Led Growth, a GTM motion where the product itself is the primary acquisition and expansion driver.
Packaging
How product features are grouped into tiers, editions or add-ons that customers buy.