// GTM
Packaging
How product features are grouped into tiers, editions or add-ons that customers buy.
In depth
Packaging is the highest-leverage GTM decision most SaaS companies never revisit. Good packaging creates a clear upgrade path, avoids feature cannibalisation between tiers, and makes the buyer's decision fast. Repackaging is often a 20–40% ARR event with no product change.
Related terms
Pricing Page
The public web page that communicates tiers, prices and value. The most inspected page in most SaaS websites.
Freemium
A pricing model with a permanently free tier alongside paid tiers that unlock capacity, features or support.
Usage-Based Pricing
Pricing that scales with a consumption metric (API calls, events, tokens, GB) rather than seats.