// GTM
Free Trial
A time-boxed evaluation of the paid product, typically 14 or 30 days, with or without a credit card upfront.
In depth
Trial with credit card upfront converts higher (~60% of trials to paid) but starts fewer trials; trial without card converts lower (~15%) but generates more top of funnel. The right choice depends on ACV, time-to-value and support cost per trial.
Related terms
Freemium
A pricing model with a permanently free tier alongside paid tiers that unlock capacity, features or support.
Reverse Trial
New signups get the paid tier free for 14–30 days, then drop to freemium if they don't convert. Best of both worlds.
Activation Rate
% of new signups who complete the defined activation event within a defined window.