// Sales
HubSpot
The SMB and mid-market CRM incumbent, built around an inbound marketing philosophy and a multi-Hub product suite.
In depth
HubSpot's Hubs (Marketing, Sales, Service, CMS, Operations, Commerce) are the canonical cross-sell platform. Freemium CRM is the wedge; paid tier expansion is the model. In 2026, HubSpot's AI Breeze features are the primary differentiator against Salesforce for sub-500-employee companies.
Related terms
CRM
Customer Relationship Management, the system of record for accounts, contacts, opportunities and activities.
Cross-sell
Selling an additional product or SKU into an existing customer.
Freemium
A pricing model with a permanently free tier alongside paid tiers that unlock capacity, features or support.