// AI
LLM
Also known as Large Language Model
Large Language Model, the transformer-based foundation model behind ChatGPT, Claude, Gemini and every 2024+ AI product.
In depth
LLMs power the entire wave of AI in sales tech: call summarisation, email drafting, deal risk scoring, forecast rationalisation. Cost per token has fallen ~100x from 2023 to 2026, unlocking always-on inference workflows.
Related terms
RAG
Retrieval-Augmented Generation, grounding an LLM's response in retrieved documents to reduce hallucination.
Agent
An AI system that plans, uses tools and takes actions autonomously toward a goal, not just generates text.
Copilot
An AI assistant that suggests, drafts and summarises inside a human workflow, the human stays in the loop.