// GTM

Pricing Page

The public web page that communicates tiers, prices and value. The most inspected page in most SaaS websites.

In depth

Best-in-class pricing pages have: 3–4 tiers max, clear per-tier value differentiators, ARR anchors, social proof, and a self-serve or 'talk to sales' path per tier. A/B testing pricing pages moves conversion more reliably than any other funnel surface.

Related terms

Packaging

How product features are grouped into tiers, editions or add-ons that customers buy.

Freemium

A pricing model with a permanently free tier alongside paid tiers that unlock capacity, features or support.

CVR

Conversion Rate, completed actions divided by total sessions or clicks.

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