// Metrics
PQL
Also known as Product Qualified Lead
Product Qualified Lead, a user or account that has taken product actions predictive of buying intent.
In depth
PQL is the PLG-native alternative to MQL: a real usage signal (invited teammates, connected data source, hit paywall) instead of a content download. PQL→SQL conversion routinely 3–10x MQL→SQL.
Related terms
MQL
Marketing Qualified Lead, an inbound lead that has met a fit + intent threshold and is ready for SDR outreach.
SQL
Sales Qualified Lead, an MQL that an SDR has contacted, qualified and accepted for AE handoff.
PLG
Product-Led Growth, a GTM motion where the product itself is the primary acquisition and expansion driver.
Activation
The moment a new user completes the action that reliably predicts long-term retention.