// RevOps

SQL

Also known as Sales Qualified Lead

Sales Qualified Lead, an MQL that an SDR has contacted, qualified and accepted for AE handoff.

In depth

SQL is the second gate. MQL→SQL conversion is the SDR productivity metric; SQL→Opportunity is the AE acceptance metric. Split them to diagnose funnel leaks.

Related terms

MQL

Marketing Qualified Lead, an inbound lead that has met a fit + intent threshold and is ready for SDR outreach.

SAL

Sales Accepted Lead, the AE has confirmed the SQL meets the ICP and is worth working.

Opportunity

A qualified potential deal in the CRM, has a name, amount, close date, stage and owner.

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